Chris Koster, the Chief Operating Officer at Stanley Automotive Group dives into his experience with Dealerslink. With over 30 years of experience in the industry, Chris has witnessed the evolution of car appraisal, pricing, and sales strategies and discusses how Dealerslink, a revolutionary tool in the used car business, has brought back the focus on people and their expertise.
Discovering a Shift in Perspective:
In his 11-year journey with Stanley Automotive Group, Chris observed a noticeable change in the way his team approached their tasks, particularly in the appraisal and pricing of cars. After relying on vAuto for several years, they realized that the process had become too automated, with team members no longer actively engaging in critical thinking about the vehicles they were dealing with.
The Challenge:
The danger of relying solely on percentages and automated systems became evident, taking away the human touch from the car business. Chris and his team were determined to find a solution that not only showcased the value of their people but also rekindled the spirit of knowledge and expertise in the used car industry.
Enter Dealerslink – A Perfect Fit:
Upon discovering Dealerslink and delving into its functionalities, Chris felt an instant connection. Dealerslink not only aligned with the values of Stanley Automotive Group but also provided a platform that emphasized the importance of individual knowledge and expertise in the used car business. Dealerslink stands out by providing an easy-to-use tool that empowers car professionals to leverage their expertise effectively.
The Human Element:
In an era where discussions often revolve around the ease of doing business and automated processes, Chris emphasizes the irreplaceable role of individuals who interact with customers and make the sales happen. Dealerslink, according to Chris, not only simplifies the process but also enhances the human touch in the car business.
Customer Support Matters:
One of the standout features that convinced Chris to choose Dealerslink was the exceptional customer support they provide. Knowing that his team had reliable support behind them made a significant impact on his decision-making process. It’s not just about the tool; it’s about the partnership and support that come with it.
Chris’s experience highlights the importance of putting people back at the center of the automotive industry, allowing them to shine with their knowledge and expertise.
Don’t miss out on the full story – watch Chris Koster’s video on the Stanley Automotive Group’s journey with Dealerslink in the video above.
