New and Used Car Merchandising

Car shoppers want to see more photos and detailed vehicle descriptions. The Merchandising tool will generate compelling and accurate listings with Enhanced OEM Build Data. Monitor, evaluate and update listing details for every vehicle in your inventory on all your online sites.

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Product Features

AI Description Builder

Experience the efficiency of automated description creation without compromising on authenticity. Factory OEM options, packages, and equipment phrases are automatically generated for new and used cars.

Enhanced OEM Data

Cut hours off your vehicle merchandising process. Auto-populate factory equipment, packages, options, and complete vehicle specs. Create and export accurate and compelling listings to all online sites in just a couple clicks.

Inventory Health Reports

Stay on top of your inventory by quickly reviewing your photos, pricing, aging, and description statuses of any vehicle at any time.

Photo Management

With Dealerslink anyone can quickly capture, edit, upload and manage hundreds of photos for every vehicle in your inventory directly from their smartphone. Auto-apply photo overlays based on year range, mileage range, and vehicle age. Switch up or remove overlays as needed – every update you make pushes to all your online sites, elegantly presenting your inventory online.

Website VDP Metrics

Monitor your dealership website and CarGurus VDP stats directly from the inventory manager to quickly determine which vehicles are attracting the most consumer traffic and which may not be.

Window Stickers and Customer Brochures

Easily create attractive, dealership-branded window stickers and vehicle brochures for individual customers with one click.

Impel Partnership

Take your vehicle displays to the next level thanks to Impel, the leading provider of 360-degree walk arounds. Easily build shopper trust and put consumers in complete control of vehicle exploration with a fully-immersive virtual reality experience.

Additional Features

Craigslist Posting Tool

Simple and automated posting. Export leads to your CRM and easily keep your ads top posted.
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Social Media Management

Manage your social presence online without the daily need to find content.
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eBay Motors Integration

A fully automated eBay service for dealers. The system tells you what cars you should list while you easily manage bids, offers, and buyer questions.
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Advanced Manager Training

Work with a dedicated Dealer Performance Manager to execute an inventory strategy that sets you up for success.
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Connect To Profit

Grow your dealership
to the next level!

More features, more complete data sets, more inventory flexibility and costs, on average, 62% less than others like vAuto, DealerSocket or MaxDigital.

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a Demo

Take your dealership to the next level

Why are dealers talking about dealerslink?

Absolutely I’d suggest Dealerslink. Number one, the set up was a piece of cake and then the support towards us, when we reach out to them, is second to none… we are thrilled with the service that we get from Dealerslink.

Pete Smith Owner / Bob Smith Toyota
Pete Smith

We like to, instead of sending cars over to auction, trade within the group through Dealerslink. That way we can maximize control of our inventory.

Al McDowell Trainer / Teton Auto Group
Al McDowell

I also like how open they’ve [Dealerslink] always been to feedback and help… It’s more of a partnership than it is a vendor.

Phil Brooker Crater Lake Ford
Phil Brooker

When we started talking to Dealerslink, we realized that you guys were sweeping all of the dealers’ websites, pretty much every third party, but a lot more data going into what we were looking at.

Marianna Varela Marketing Director / All Star Ford
Marianna Varela

I signed on with buying and selling cars on Dealerslink and in 28 years of being in the car business I look at people and I say guess how many auctions that I’ve been to… I’ve been to zero live auctions zero and that’s because the tools that I’ve been given from Dealerslink, being able to make those Acquisitions being able to sell my inventory, move my inventory. They’ve been an absolute phenomenal help to me, and we’ve absolutely loved it. 

Chris Cain  Toyota of Sylacauga
Chris Cain

Do You Have Questions?

A list of frequently asked questions to help you understand how it works.

1. What is the Merchandising tool by Dealerslink?

The Dealerslink Merchandising tool simplifies the merchandising process and helps create compelling and accurate vehicle listings and uses advanced data integrations allowing you to monitor, evaluate, and update listing details across all your online sites. 

2. How does the AI Description Builder work?

The AI Description Builder automatically generates authentic descriptions using factory OEM options, packages, and equipment phrases for both new and used cars, saving you time, and ensuring consistency. 

3. What is Enhanced OEM Build Data, and how does it benefit my dealership?

Enhanced OEM Build Data auto-populates factory equipment, packages, options, and complete vehicle specs, enabling you to create and export accurate listings to online sites quickly and efficiently. 

4. How can I manage vehicle photos with Dealerslink?

Dealerslink allows you to capture, edit, upload, and manage vehicle photos directly from your smartphone. You can also auto-apply and update photo overlays based on year, mileage, and vehicle age, with all changes pushed to your online sites. 

5. What are Inventory Health Reports?

Inventory Health Reports provide a quick overview of your photos, pricing, aging, and description statuses for any vehicle, helping you stay on top of your inventory’s condition.

6. How does the Impel integration enhance VDP’s?

Through the Impel integration, Dealerslink offers 360-degree walk-arounds and fully immersive virtual reality experiences, allowing consumers to explore vehicles in detail and build trust.

7. Can I create window stickers and customer brochures with Dealerslink?

Yes, you can easily create dealership-branded window stickers and vehicle brochures for individual customers with one click, enhancing the physical and digital presentation of your inventory. 

8. What additional features does Dealerslink's Merchandising tool offer?

Additional features include a Craigslist posting tool, social media management, eBay Motors integration, and advanced manager training to help you execute an effective inventory strategy. 

9. How can I monitor VDP metrics with Dealerslink?

Dealerslink allows you to monitor website and CarGurus Vehicle Detail Page (VDP) views directly from the inventory manager, helping you determine which vehicles are attracting the most consumer traffic and which might need updating or repricing. 

10. How do I request a demo of Dealerslink's Merchandising tool?

You can request a live demo of the Merchandising tool by filling out the demo request form here.