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The Biggest Advance in

New and Pre-owned Competitive Pricing

True auto market transparency. See new, used, retail and wholesale vehicle pricing based on hyper-local sales data. Discover, compare, and segment regional markets in seconds. Understand every vehicle, every trim, at every price point.
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Product Features

Harness the Power of Competition View

Competition View scans over 80,000 online dealership sites to provide the most accurate true-market data with unmatched depth.

Market Competition

Utilize Competition View to compare real-time prices of exact trim and equipment vehicles currently available in your retail market.

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Heat Maps

Competition View Heat Maps instantly display new and used-car retail pricing data. See how other dealers are pricing similar vehicles regionally or nationwide.

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Competition View MSRP

Our Competition View MSRP feature scans every new car website daily and charts competitor new vehicle pricing vs. MSRP so you know exactly where you need to be.

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Sold Data

Add more weeks of sold competition data to see a larger subset of comparable vehicles for vehicles with limited supply.

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Additional Features

Default Expense Targets

Set expense amount defaults for different vehicle classes, buyers, or sources. Quickly select between auction vehicles or trade-in vehicles that have different set expenses to get them lot ready.

Vehicle Grades

True auto market-based data assigns every vehicle appraisal a grade, giving instant insight into its competitive position in your retail market. Grades are based on price, velocity, vehicle history, and market supply.

Book Condition Automation

Book condition settings allow you to configure and auto-apply book value conditions differently for inventory stocking, appraisals and classes. This helps devalue trades and maximize retail prices.

Connect To Profit

Grow your dealership
to the next level!

More features, more complete data sets, more inventory flexibility and costs, on average, 62% less than others like vAuto, DealerSocket or MaxDigital.
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Take your dealership to the next level

Why are dealers talking about dealerslink?

If I can get a product that is just as efficient as another product and yet save a ton of money – that’s what I’m going to do.

KC Langenstein General Manager, Marbuerger Chrysler Jeep Dodge Ram
KC Langenstein

Take it for a test drive. I think you would be remiss if you didn’t take a look and talk to a rep from Dealerslink.

Tim Urness President, Urness Motors
Tim Urness

Since switching from HomeNet and FirstLook to Dealerslink, we were able to reduce costs by 33% while having all the same features.

Michael Reese Digital Marketing Manager, Haselwood Auto Group
Michael Reese

When I was growing up in the business, we were told the ‘used-car factory’ doesn’t exist. I believe Dealerslink is that used-car factory.

Bobby Maynard General Manager of Sims Honda and Northwest Honda
Bobby Maynard

The support and innovation with AuctionLink 2.0 are unmatched. It’s much simpler and easier to use than any other product I’ve dealt with. The willingness to adapt to feedback from the support team is something I was never able to get with StockWave and vAuto. If I ever open my own store, Dealerslink will be the first place I call.

Scott Allen General Sales Manager, Rogers Dabbs Chevrolet
Scott Allen