In the highly competitive world of automotive sales, staying ahead of the curve requires the right tools and data-driven strategies. Marianna Varela, the esteemed Marketing Director at the Varela Auto Group, also known as the All-Star Auto Group, has achieved remarkable success by implementing a transformative change – the adoption of Dealerslink. This shift not only streamlined their operations but also empowered them with comprehensive and concrete data to fuel their accomplishments.
A Positive Shift: Moving to Dealerslink
In 2021, the All-Star Auto Group made a momentous decision to transition from their existing system, Inventory Plus, which was previously owned by Dealer Socket and later acquired by Solara. Reflecting on their experience with Inventory Plus, Marianna noted that they seldom received the necessary support from their sales representatives and faced challenges in accessing assistance. However, it was the restructuring of the sales representatives and the company that served as a catalyst for the All-Star Auto Group to explore alternative solutions.
Exploring New Avenues: A Call from Cox Automotive and The Dealerslink Advantage
During their quest for better options, an unexpected opportunity presented itself when the All-Star Auto Group was contacted by Cox Automotive, offering to showcase their vAuto software. Intrigued by the potential benefits, Marianna and her team decided to expand their horizons and diligently compare different software solutions before making a definitive choice.
The turning point came when they engaged with Dealerslink. One feature that significantly distinguished Dealerslink from vAuto was its comprehensive dataset. While vAuto primarily relied on aggregating Cox Automotive data, Dealerslink had access to a wealth of information from various sources, including most third-party platforms (with the exception of AutoTrader). This comprehensive data repository proved to be an invaluable asset during the appraisal of vehicles and decision-making at auctions.
Driving Informed Decisions: Leveraging Dealerslink Data
With unfettered access to a vast pool of data from dealers’ websites and numerous third-party platforms, the All-Star Auto Group gained a significant competitive advantage in their market analyses. Marianna and her team could now conduct a more thorough assessment of market saturation for specific makes and models, as well as identify fast-moving vehicles with greater accuracy. This wealth of data empowered them to make informed decisions that were not only more reliable but also aligned with current market trends.
A Path of Continued Success: Dealerslink as the Trusted Partner
Marianna Varela’s journey as Marketing Director of the All-Star Auto Group exemplifies the remarkable impact of embracing a data-driven approach. By adopting Dealerslink, they bid farewell to outdated processes and embraced a new world of comprehensive data, propelling them to the forefront of the automotive industry. As technology continues to evolve, Marianna and her team remain steadfast in their commitment to Dealerslink, recognizing it as their indispensable partner on their path to sustained prosperity.
Marianna Varela’s success story serves as an inspiring testament to the transformative potential of data-driven strategies in the automotive industry. The All-Star Auto Group’s decision to transition to Dealerslink has proven to be a game-changer, allowing them to make well-informed decisions and solidify their competitive position. With Dealerslink as their trusted ally, Marianna and her team are confidently steering towards a future filled with continued achievements and prosperity in the ever-changing landscape of the automotive market.
