Technology vendors speak of the future of online retailing – full e-commerce, richer media, enhancing the online merchandizing user experience, and so forth. However, there are several regulatory and systemic barriers to achieving the ‘next level’ with respect new car...

There is not a lot of published data about CRM utilization rates. Interestingly, CRM’s at car dealerships remind me of those folks that buy SUV’s that never leave the asphalt – both are powerful machines that are rarely used to their fullest. My (educated) guess is...

One the most valuable features of the Dealerslink® Marketplace is the ability to locate a unit for a customer when you don't have what they want on the lot. Finding the unit and printing out the Customer View with your logo is a tremendous opportunity to save that...