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Phil Brooker
Crater Lake Ford

I also like how open they’ve always been to feedback and help... It’s more of a partnership than it is a vendor.

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When You Need More Power, But Have Less Time…

When You Need More Power, But Have Less Time…

May 29, 2025

As a GM, you’re stuck in the ultimate performance paradox: You’re being asked to do more with less—less time, less margin, fewer people—while the demands for growth, efficiency, and integration keep climbing.  You're not alone.  Every day we hear from GMs facing the...

Don’t Miss Out: Why Accurate Appraisal Matters with JD Power OEM Booking

Don’t Miss Out: Why Accurate Appraisal Matters with JD Power OEM Booking

Apr 17, 2025

During the appraisal process, every detail counts—especially when it comes to accurately identifying key vehicle options. Take a look at the image of the two trucks above. At first glance, they may look identical, but one of them includes the Equipment Group 302A...

3 Common Pricing Mistakes Dealers Make (And How to Avoid Them)

3 Common Pricing Mistakes Dealers Make (And How to Avoid Them)

Mar 10, 2025

Pricing strategies can make or break a dealership’s profitability. Today, relying on guesswork or outdated methods can lead to missed sales, shrinking margins, and sluggish inventory turnover. Dealers need to price vehicles strategically using real-time data and...

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