20 Groups and Best Practices

Dealer 20 Groups are a group of 20, non-competing, dealerships that meet three to four times a year. They discuss new ideas and best practices, as well as evaluate weaknesses to improve performance and profitability.

The ownership group of All-Star Dodge Chrysler Jeep Ram first learned about Dealerslink at one of their 20 Group meetings.

“You know, as these 20 groups go,” said Will Lubker, customer care manager at All-Star, “… these owners get together, you know? They talk about different products that are working for them and our owner brought that back with him from the 20 Group meeting.”

Dealerslink vs. vAuto

After being introduced to their local Dealerslink Rep and taking a live demo, Will Lubker and the team at All-Star started to compare their current product vAuto to Dealerslink.

“The rep came out,” explained Lubker. “And the more we looked at it, we felt like we could get an equal or better product for less money.”

Why All-Star made the switch from vAuto

Though Dealerslink has similar products to vAuto at a better price what sold Will and the team at All-Star was the reporting and customer support they get from Dealerslink.

“What I like best about your product and what stands out from vAuto when we had them, is the fact that the reporting for me is so simple. And I like that,” said Lubker. “I always thought that the vAuto reporting was a little more cumbersome than it needed to be. Especially now as the market has changed. Being able to have current information out for your team is what makes the difference.”

Superior Customer Service

vAuto is part of the massive Cox Automotive Corporation and as a large business sometimes the attentiveness to their customers is lacking.

“For me, the biggest thing is the customer service,” explained Lubker. “vAuto has gotten so big and it’s impossible to get somebody to answer the phone to get a question answered for you. With vAuto, you get a different person every time and it became not a good experience in the end.”

And that is not the same experience he has received with Dealerslink.

“Jake will answer the phone whenever I call. He’ll call me back. He’ll get an answer,” said Lubker.

Should your dealership switch from vAuto?

When asked what advice he would give to other 20 Groups looking to switch from vAuto to another product Will replied,

“It’s one of those things that’s very scary because this tool plays a big part in our business, and so many folks have been with the same company for so many years. I think it seems a little scary to them. You know, it’s a lot of change. But at the end of the day… Dealerslink made the change an easy one for us. And they continue to be there with support and fixing problems for us. And at the end of the day, that’s the part that matters. So I guess my advice is, don’t be scared.”

Request a live demo today to compare your current products to Dealerslink.