Making the switch from vAuto to DealersLink

“Like everybody else, we came from Cox – We’re on vAuto. I’ve been in the business 21 years and – the only digital program I’ve ever been on is the vAuto. Started the business on the good old black book and then moved into vAuto as it became prevalent,” said Langenstein.

Initially like everyone else KC was nervous about switching from vAuto. “I had the nerves – Oh my God, we’re leaving the comfort zone and going into, you know, a new unheard-of product but what you find is, is all those crutches that you think you need to have to operate a business, you don’t need. All the vital information that you’re going to need on a day-to-day basis is right there in front of you.”

Why did they switch?

On the surface Dealerslink and vAuto are similar. Both offer live market analytics, a merchandising and syndication platform, as well as wholesale and reconditioning solutions. But why did Marburger Chrysler Jeep Dodge Ram switch from vAuto?

OEM Data

Enhanced OEM-build-data from Dealerslink automatically pulls all factory equipment and options saving time and allowing for more accurate appraisals.

“Being able to access all the available OEM data is super important to what you do,” said Langenstein. “Being able to pull up all the available data of, say, like Chrysler, being able to find an OEM window sticker and to find out exactly what’s on the car without having to guess or go into the back end of a tool and pull some build sheet. Any time that you don’t have to guess on the equipment on a car makes you more efficient when you’re appraising a car,” said Langenstein.

Dealerslink Marketplace

Like vAuto’s Stockwave, Dealerslink gives you the same data into which vehicles will gross, where to find them and what to pay but with the addition of the nation’s largest dealer-to-dealer network. This network allows dealer members to purchase or sell as many vehicles as they would like without having to pay a middleman.

“Obviously in this market, you have to be very, very smart when you’re trying to buy cars,” said Langenstein. “Being able to have a marketplace with lots and lots of dealers – and a car that’s sitting on there a lot. I might have a customer that’s looking for that car right now today, and it’s really awesome to have that at your fingertips every single day.”

Cost of vAuto

With more data sets and unique features than vAuto, Dealerslink provides franchise and independent dealers the tools to stock, price, appraise, and market more accurately at a fraction of the cost.

“As an operator like myself, we’re always looking to save expense. So, if I can get a product that is just as efficient as another product and yet save a ton of money, that’s what I’m going to do,” Said Langenstein.

But it’s not just cost of vAuto alone that made Marburger Chrysler Jeep Dodge Ram switch to Dealerslink but the total value of the product. KC said, “I think the value proposition that Dealerslink offers is unmatched. For what we spend on dealers, for what we get from Dealerslink – Full spectrum. The marketplace, support, the OEM data, the Fastbook tool, the mobile applications that you have, the value proposition is huge! And I definitely would recommend it, and I have recommended it. We are continuing to install it into our stores as we speak.”

Looking to make the switch from vAuto?

Dealerslink offers unprecedented access to the most advanced market data and functionality on one platform, that is simple, fast, and cost-effective.

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