Management Software for Dealer Principals

Dealerslink offers a superior inventory platform with more features and better analytics that surfaces critical insights allowing dealer principals to make impactful changes.

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The Top Dealer Principals Use Dealerslink


Experts in managerial, communications, and multi-tasking skills, the most successful dealer principals understand the value of a strong strategy driven by data.

In many aspects, the dealer principal has many of the same responsibilities as the general manager. They are still responsible for ensuring the success and profitability of the entire dealership.

In addition to all the responsibilities of the general manager, dealer principals work with the OEMs and the floor plan to manage inventory and ensure the dealership is meeting the manufacturer’s goals.

It’s important to use tools that leverage the most accurate live market data available to fill the gaps in their OEM ordering system, price more precisely, and engage more shoppers online in their digital front line.

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Tools and Features for Dealer Principals

Stocking Recommendations

Historic store performance, profit, regional data and consumer trends allow dealers to identify the highest-grossing new or used vehicles with high-demand trim levels and options.

  • Stocking Report
  • Velocity Report
  • DMS Profit Analytics
  • Group Velocity Analytics

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Inventory Stocking Report
OEM Rebates and Incentives

OEM Rebates and Incentives

Though still at historically low levels, car incentives are creeping back as inventory increases.

Dealerslink helps dealer principals save time managing factory incentives and rebates with automatic updates. We ensure that all New Car inventory has all available OEM Incentives applied in real-time to your website or third-party sites. In addition, all regional rebates are available down to the zip code level and can be auto-applied in bulk or stacked together on a per-vehicle basis.

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New-Car Pricing

With Dealerslink Competition View MSRP and True Market Analytics, it’s easy to see how competing cars in your market are priced and how quickly they’ll turn.

Competition View MSRP compares real-time prices of exact trim and equipment vehicles currently available in your retail market. By scanning every new car website daily and charting competitor new vehicle pricing vs. MSRP dealer principals know exactly where they need to be.

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New Car Dealership Pricing Software
The fastest and easiest way to get your vehicles online.

New-Car Merchandising

The ability to learn about cars, look through photos, watch videos, and read reviews from your computer or mobile device isn’t exactly new. Many car buyers, even if they make their final decision and purchase in person on a car lot, will use digital tools at some point during the process to gather information, compare vehicles, or take a virtual tour or test drive.

Top dealer principals leverage advanced merchandising tools from Dealerslink to drive more traffic and advertising ROI from their website and third-party sites.

  • Enhanced OEM Data
  • Photo Management
  • VDP Metrics
  • Impel Partnership

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No More Guesswork!

Request a live demo today to compare your current management software to Dealerslink.

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