Hertz Dealer Direct and DealersLink Team Up To Create The Nation’s Largest Used Car Market


(October 8th, 2014) – Broomfield, CO. DealersLink
and Hertz Dealer Direct announce a strategic alliance today to sell Hertz and
Dollar Thrifty vehicles on the DealersLink Marketplace. This move establishes a
dealer-direct marketplace with over 65,000 pre-auction vehicles available 24/7.
Hertz Dealer Direct increases their direct
sales distribution channel by offering their vehicles to thousands of
DealersLink Members while DealersLink® Members increase their available
inventory by over 20,000 Hertz units.  All
Hertz and Dollar Thrifty inventory is now available 24/7 for purchase on
DealersLink with no transaction fees.
This relationship enables Hertz and
DealersLink Members to reduce transaction expense and auction fees. Dealers are
able use their robust DealersLink search engine and trading platform, while
enjoying the convenience of dealing with their existing local Hertz reps they
know and trust.
The dealer direct model has long been
promoted by both companies. Hertz innovated direct to dealer rental car sales
with Hertz Dealer Direct.  DealersLink
invented digital dealer-to-dealer trading in the late 90’s. DealersLink CEO Mike
Goicoechea commented, “As a car dealer myself, I have been working for almost a
decade now to expand the deal-direct movement to keep more dollars into fellow
dealers’ pockets.  It’s exciting to see
this movement has reached critical mass in the dealer community this year.”
Hertz Dealer Direct is recognized for offering
an exciting mix of foreign and domestic brands with premium trim packages, uncharacteristic
for many rental car carriers.  Their
Dream Car Collection features highline brands BMW, Mercedes, Infinity,
Cadillac, Lincoln, Lexus and Volvo. Local Hertz Dealer Direct reps provide
unparalleled service and post sale support. DealersLink CEO Mike Goicoechea
said, “It’s an honor to do business with John McNellis, Jeff Wilds and their
dedicated national team at Hertz.  The
technology platform is second to none. 
We are very pleased with the execution as the enrollments and supply
ramps up. Integrating with a world class supplier like Hertz Dealer Direct is a
milestone for all our members to celebrate.”
Over 3,000 DealersLink®
Members use their DealersLink Trading Desk daily for customer vehicle locates,
lot stocking, and disposal of excess inventory. 
Initially, Members accessed Dollar Thrifty inventory.  Later this evolved into the Hertz inventory launch
after the Hertz Dollar Thrifty merger was complete.  Inventory data is updated hourly for the most
current listings available anywhere.
Hertz Dealer
Direct inventory can now be included in DealersLink® customer views for
presentation to retail customers. 
John McNellis commented, “We look
forward to servicing all of the DealersLink Members, especially those who may
not already be doing business with Hertz Dealer Direct.  We all know this is a relationship business
where trust is earned one sale at a time, and our reps are already using this
state of the art platform to enhance customer experience and infuse Hertz
vehicles into DealersLink vehicle searches.”
About DealersLink®
DealersLink® has been eliminating wholesale
transaction fees for 9 years with over $1 billion of used inventory available
24/7. Members use the marketplace daily to stock their lots with clean,
reconditioned units; locate hard-to-find vehicles for their customers; sell
inventory without incurring wholesale losses; arrange book-for-book trades; and
manage their inventory with industry-leading analytic tools. www.dealerslink.com
About Hertz
Hertz operates its car
rental business through the Hertz, Dollar, Thrifty and Firefly brands from
approximately 11,555 corporate and licensee locations in approximately 145
countries in North America, Europe, Latin America, Asia, Australia, Africa, the
Middle East and New Zealand. Hertz is the largest worldwide airport general use
car rental brand, operating from approximately 10,090 corporate and licensee
locations in approximately 145 countries. Our Dollar and Thrifty brands have
approximately 1,400 corporate and franchise locations in approximately 75
countries. Hertz is the number one airport car rental brand in the U.S. and at
130 major airports in Europe.
Travis Wise
877-859-7080 x302

Leave a Reply

Your email address will not be published. Required fields are marked *