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Managing incentives and rebates continues to be a pain point for new car operators. It takes the average dealer 2-3 days each time their manufacture makes a change in incentives. This used to be a once a month task but lately, it feels like it has been weekly or more...
In automotive digital marketing, VDP stands for vehicle detail page and is a key metric for analyzing and optimizing a vehicles' merchandising strategy. Why VDP Metrics Are Important? A VDP view is the virtual equivalent of a shopper coming into browse a specific...
In today's auto sales environment, proper pricing is the key to profitability for your dealership. Making sure your cars are appraised correctly at every stage of the sales process can give you a significant competitive edge. For the most powerful pricing tool, more...
Last February, Dealerslink announced our expansion into the Southeast region. In just over one year since then, we've experienced tremendous growth in this region as dealers are learning about our innovative platform. There are now more than 400 dealer members in the...
Today's savvy car buying consumer has an increasing set of expectations... before they even set foot in a dealership. At the forefront of these expectations is having a precise understanding of each and every feature included in the units they are looking at. As any...
As a sales and efficiency resource for used-car dealers throughout the country, we work with staff at over 3,000 dealerships to help them source and sell vehicles quicker and generate more profit. However, we've occasionally come across dealerships that face more...
You have seconds to get a customer's attention online, and vehicle photos are often the first impressions of your dealership. You've spent hundreds on auction fees, transportation, and reconditioning your vehicles. So why would you use below-average photos to...
