Why VDP Metrics Are Important?
More VDP Views = More Car Sales
Not exactly. While there’s no magic silver bullet to selling more cars, VDP views can give you valuable insight into the merchandising health of a specific vehicle on your lot.
If a vehicle is aging with limited online views and lead conversion it might be beneficial to review photos of the vehicle, the description, adjust pricing or craft a new campaign designed to move those specific cars faster. It also helps you make decisions about your inventory mix so you can stop buying cars that aren’t getting a lot of interest in your market.
On the flip side, if a vehicle is receiving a lot of views with limited lead conversion it might be priced too high.
Are you tracking VDP metrics?
With VDP integration from Dealerslink, members now have the ability to monitor website and CarGurus VDP stats directly in their inventory manager to quickly determine which vehicles are attracting the most consumer traffic.