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Used Car Pricing: Then VS Now

Dealership Used Car Pricing: Then VS Now


Used-car pricing has come a long way since 1926 when Les Kelley published the first Blue Book.

Today, dealers can:

 Scan a VIN to get vehicle specs
 Show sellers the fair value for their trade
 Compare book values side by side
 Get real-time, localized vehicle pricing


Click below and check out all the ways booking has changed and how you can book inventory better.



Own Your Retail Market

Leverage live local retail market data to position every used vehicle for maximum profitability. Industry-leading retail market data lets you see exactly how your competition is pricing similar units in real-time. Use this data to stock the right units, price them right and sell them fast.


Stock The Right Inventory

A successful vehicle pricing strategy starts at how you acquire your inventory. Instantly see the profit potential and how fast any unit will sell in your market. The Inventory Stocking tool instantly reports days on market and numbers of supply available in your retail market.

Own Your Market

Price To Market

The Retail Pricing tool identifies and graphs out all price positions on any vehicle in your local retail market. Instantly see the pricing sweet spot for any unit. This insight will empower you to maximize gross profit and increase traffic to your showroom.

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Competition View

Our proprietary Competition View tool scans every dealership website bringing you the most complete live retail market data set on the planet. Check competitor pricing on any retail vehicle in your market and gain profitable pricing insight to guide your inventory management decisions.

Own Your Market

NADA Pre-Book Report

Stay ahead of the game with changing book values. Preview next month’s NADA book values a week before they update. Our built-in water report will show which units will be most affected so you can make informed inventory decisions before the NADA values adjust.

Request A Live Demo

Exclusive Features

Scan VIN
Live Market Data

See what’s happening in your market — every car, every second, every dealership.


Book Value
Mobility

Run the DealersLink pricing tool app from any mobile device.


Analytics
No Long-Term Contracts

We know that you'll love our dealership software, so we don't require a long- term commitment.