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History of DealersLink - Part One

Apr 03, 2017

Mike Goicoechea in front of the DealersLink corporate offices in Broomfield Colorado. DealersLink CEO Mike Goicoechea admits that when auto industry leaders meet him for the first time, they’re often surprised by how young he looks. What they usually don’t know is that Mike has decades of experience in the industry, and in fact literally grew up in a dealership. By all accounts, Mike and ...

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Sell More Cars Through Better Photography (Part Two)

Mar 15, 2017

In Part One of this article, we explained how high-quality photos can better entice potential customers to visit your dealership. We shared four initial tips on how to shoot better inventory photos to drive more showroom traffic. Below are four additional tips. 5: Golden Section (the rule of thirds) The rule of thirds is a general guideline to help in composing visual images. The basic princi...

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Sell More Cars Through Better Photography (Part One)

Mar 01, 2017

You have seconds to get a customer's attention online, and vehicle photos are often the first impressions of your dealership. You've spent hundreds on auction fees, transportation and reconditioning your vehicles. So why would you use below-average photos to represent your vehicle and expect to get a customer's attention out of the hundreds of other options accessible to them online? ...

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Can you live without your Mobile VIN Scanner?

Oct 24, 2016

There is so much new tech continually hitting the market today it can be like a part time job keeping up with the latest. Sure your mobile VIN scanner might work well, but how do you know if there's something better out there? Most mobile VIN scanners today all have similar features including retail market data, book values, and vehicle history reports. There are three basic factors to consi...

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DealersLink Announces Expansion Into Minnesota

Sep 30, 2016

The Land of 10,000 Lakes name comes from the Dakota word for "clear blue water”. DealersLink has a strong base of progressive dealers in Minnesota as it continues to bring on new trading partners within the state. The company’s full suite of Automotive Dealership Solutions is now available to all Minnesota dealers as aggressive expansion into Minnesota continues with key company f...

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3 Metrics To Make Market-smart Used Vehicle Pricing Decisions

Sep 21, 2016

Every dealership wishes to have the right vehicles at the right price offered at the right time. Luckily today's inventory analytic tools provide this valuable inventory data empowering dealerships to optimize performance and profit. The most accomplished dealers use these data sets to review used vehicle prices on a near daily basis allowing them to keep pace with the current market. Those wh...

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Geting Competitive In Used Vehicles

Sep 16, 2016

Dealers today have to search far and wide to find the “right” cars to fit their retail market. This means tapping a greater number of online sources and searching through a larger number of vehicles to find the cars that fit their inventory needs and dealership profit goals. Wouldn't it be nice to have a system that can tell you which units are the fastest movers in your market and what...

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DealersLink Expands Dealer to Dealer Wholesale Marketplace to Wisconsin

Sep 13, 2016

Wisconsin is America’s dairy land, well known for its dairy products and its two coastlines on Lake Michigan and Lake Superior. DealersLink has begun signing on Wisconsin dealers to buy, sell and trade directly with no buy or sell fees. The company’s full suite of Automotive Dealership Solutions is now available to all Wisconsin dealers as the aggressive expansion into dealerships across t...

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DealersLink Expands Dealer to Dealer Market to Illinois

Sep 12, 2016

DealersLink, the original data-driven dealer direct sourcing platform, focused on helping car dealers source and acquire the right used vehicles for their retail markets, has announced its expansion into Illinois. The company is aggressively expanding and signing on new dealerships in Illinois with a key focus on expansion into the Midwest markets. DealersLink’s expansion into Illinois&nb...

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Aged Inventory Action Plan

Jun 07, 2016

One of the most critical factors directly related to the profitability of your dealership is the speed in which you move inventory, retail or wholesale. You must have a process, or an exit strategy. It doesn’t matter how you acquired the unit, trade-in, auctions, direct from consumer, or DealersLink Marketplace. You just need to know what you are going to do with that unit after it reaches a ...

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