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How to Get the Most out of Dealership Analytics

Jun 15, 2017

  Big data. You've probably heard the term and have a general idea of what it means. Basically, big data refers to extremely large sets of data that can be analyzed to reveal patterns, trends and specific insights. But what can big data do for auto dealerships? A lot, if you have an analytical tool that can reveal those patterns and specific insights to help you better manage your inven...

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Why We Don't Charge Auction Fees

Jun 01, 2017

In the business world, sometimes the word “disruptive” is overused. Not every new technology or concept disrupts the way industries operate. In that regard, the DealersLink Marketplace truly has been and continues to be a disruptive technology. As the first dealer-to-dealer marketplace in the United States (in fact, we coined the term “dealer-to-dealer”), this platform p...

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Customer Profile: Weld County Garage/Greeley Subaru

May 16, 2017

Weld County Garage in Greeley, Colorado. Weld County Garage in Greeley, Colorado, was founded in 1901 when Donald R. McArthur began selling buggies and shoeing horses. It started selling cars in 1908 and was the first Buick dealership west of the Mississippi to sell the popular Model 10. Today Weld County Garage is one of the largest Buick and GMC dealerships in the country, with more than 15...

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DealersLink Releases FastBook Pro 5.0 Booking Tool

May 16, 2017

Features improved VIN scanner and state-of-the-art enhancements. Broomfield, Colo., May 16, 2017 – DealersLink, an industry leader in automotive systems integration and networking technology, has announced the release of its new FastBook Pro 5.0 booking tool. FastBook Pro 5.0 allows dealers to scan vehicles’ VINs and book out NADA, KBB, MMR, Black Book, CARFAX and AutoCheck simultaneo...

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History of DealersLink – Part Three

May 01, 2017

In Part One and Part Two of this article, we addressed founder and CEO Mike Goicoechea's upbringing in a dealership and the early years of DealersLink. The DealersLink booth at NADA 2017 in New Orleans After DealersLink survived the economic crash of 2008 and bounced back in 2009, the company continued looking for ways to stay on the cutting edge of innovation. Of course its bi...

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DealersLink Reports Record Growth in Active Users

Apr 21, 2017

DealersLink Reports Record Growth in Active Users Increase of more than 25 percent in one year Broomfield, Colo., April 18, 2017 – DealersLink, an industry leader in automotive systems integration and networking technology, has announced that it recorded 7,767 current users in its DealersLink Marketplace platform at the end of Q1 2017. That figure represents an increase of more than 25 percent...

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History of DealersLink – Part Two

Apr 17, 2017

In Part One of this article, DealersLink CEO Mike Goicoechea recounted what it was like growing up in a dealership. DealersLink team at the 2006 Colorado Automobile Dealers Association Convention.   In 2004 three friends – Mike Goicoechea, Ted Reckas and Mikey O’Neill, who flew in from the United Kingdom – gathered around in the back room of a dealership to discuss how...

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History of DealersLink - Part One

Apr 03, 2017

Mike Goicoechea in front of the DealersLink corporate offices in Broomfield Colorado. DealersLink CEO Mike Goicoechea admits that when auto industry leaders meet him for the first time, they’re often surprised by how young he looks. What they usually don’t know is that Mike has decades of experience in the industry, and in fact literally grew up in a dealership. By all accounts, Mike and ...

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Sell More Cars Through Better Photography (Part Two)

Mar 15, 2017

In Part One of this article, we explained how high-quality photos can better entice potential customers to visit your dealership. We shared four initial tips on how to shoot better inventory photos to drive more showroom traffic. Below are four additional tips. 5: Golden Section (the rule of thirds) The rule of thirds is a general guideline to help in composing visual images. The basic princi...

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Sell More Cars Through Better Photography (Part One)

Mar 01, 2017

You have seconds to get a customer's attention online, and vehicle photos are often the first impressions of your dealership. You've spent hundreds on auction fees, transportation and reconditioning your vehicles. So why would you use below-average photos to represent your vehicle and expect to get a customer's attention out of the hundreds of other options accessible to them online? ...

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